Product Launch

January 28, 2020

NZXT Announces Official Sponsorship of Leading Esports Organization 100 Thieves

Los Angeles, CA – Jan 28, 2020, NZXT, a leading developer of software-powered hardware solutions for PC gaming, today announced the official PC sponsorship of 100 Thieves, the leading lifestyle brand and esports organization. NZXT will retrofit their new Los Angeles headquarters with a suite of custom NZXT BLD gaming PC's, giving their League of Legends, Fortnite, CS:GO, and creative teams the competitive edge needed to secure their ascendance to the top.

“We are very excited to partner with 100 Thieves, an organization that shares the same passion, vision, and values we hold at NZXT,” says Johnny Hou, founder and CEO of NZXT. “Through our partnership, we strive to help 100 Thieves cement their status as a leader in esports and gaming by providing them the best in class PC gaming hardware.” 


The new headquarters unveiling and sponsorship announcement comes on the heels of whirlwind of growth and success for 100 Thieves, one of the top 10 most valuable esports brands in the world, after only two years in existence. Competitively, the team scored two Call of Duty major championships, qualified for the League of Legends world championships, and has scored Fortnite World Cup medals (winning over $2.7M) and Fortnite Championship Series Wins. 100 Thieves has been the fastest growing YouTube channel in esports for 2018 and 2019, and the #1 and #2 podcasts on iTunes gaming channel, led by The CouRage & Nadeshot Show presented by Cash App.


Perhaps best known for their hard-to-acquire apparel, the company has sold out over a dozen apparel drops in its first two years - each in under 30 minutes - and they are now considered one of the fastest growing apparel brands globally. 100 Thieves had the most nominees & wins of any team at 2019 Esports Awards, and was awarded Team of the Year 2019 (Tempest Esports Awards), Nadeshot Personality of the Year (2019 Esports Awards) & Shaker of the Year (2020 Esports BAR Cannes).


“I'm so excited to have NZXT as a sponsor for 100 Thieves. They built me the best looking and most powerful PC I've ever used and have supplied our teams with the technical equipment they need to compete for and win championships.  For our entertainers and athletes, NZXT is a perfect PC partner,” says Nadeshot CEO and Founder of 100 Thieves.


100 Thieves’ Official NZXT Gaming PC:


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100 Thieves Website:



About NZXT

Founded in 2004, NZXT is a leading PC designer developing an ecosystem of smart products and services, each fueled by a passion for PC gaming. Their award-winning products include computer cases, PC cooling solutions, RGB lighting kits, power supplies, and their free PC monitoring software CAM. NZXT loves gaming PCs and the people who build them, and are dedicated to improving their products and services to make building extraordinary PCs achievable and fun for everyone.


About 100 Thieves

100 Thieves ("Hundred Thieves") is a premium lifestyle brand and gaming organization. Built at the intersection of competitive gaming, entertainment, and apparel, 100 Thieves was founded in 2017 by Matthew "Nadeshot" Haag, the former OpTic Gaming Call of Duty captain, X Games gold medalist, and 2014 Esports Athlete of the Year. After retiring from competitive play, Matt founded 100 Thieves as a creative outlet for his entrepreneurial passions. In its first two years, 100 Thieves has won multiple esports major championships in Call of Duty, made the League of Legends and Fortnite World Championships, launched the top gaming podcasts on iTunes, sold out over a dozen apparel drops, and is supported by major partners such as Cash App, General Mills, Rocket Mortgage, and Red Bull. The company has raised $60M from investors including Drake, Scooter Braun, Artist Capital, and Sequoia Capital. 100 Thieves' mission is to give every gamer something to be proud of.